Brand strategy agency for making great brands

How we make great brands

In a competitive environment, it's essential to be responsive to change and able to adapt quickly. Our design agency has a more agile approach to the design process. Rather than waiting for the client to give a final verdict on a design, we are more proactive and iterative in our system. By working closely with the client and seeking feedback throughout the design process, we create a final product that more closely meets your needs and expectations. We carry our entire brand development process into 5 phases:

Five Phases Success Formula

One-to-one Discussion

Project Briefing

Brand Strategy

Design and Creativity

Launch and Review

Brand Strategy Discussion
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We have a comprehensive and strategic approach to branding. By starting with a self-introduction and brainstorming session, we can clearly understand the client's business and specific needs and goals. By focusing on forecasting future trends and establishing new communication channels, we help our clients stay ahead of the competition and build a robust and distinctive brand personality. By penetrating deeper into the market and empowering the brand, we can help our clients grow their businesses and succeed. This approach effectively assists clients in building a solid and successful brand.

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The briefing is all about fetching


The briefing process is an essential step in the brand strategy development process. It helps gather all necessary information about the business, its target audience, competitors, and key differentiators. This information is then used to develop a brand strategy tailored to the business's unique needs and goals. By paying close attention to every detail and blending different brand elements, We can create a brand personality that resonates with customers and helps to set the business apart from competitors. This is an essential step in building a successful, competitive brand. A few of the critical information we look for your input on include

Q1. What is your business type? What are your products and services?
Q2. What is your target group of customers?
Q3. Who are your competitors?
Q4. What is your competitors’ brand position?
Q5. What is the USP of the Product if you are coming up with new product line?
Q6. What is the value proposition?
Q7. What are the functional benefits that you will deliver to your customers?
Q8. What are the emotional benefits that only you deliver to our customers?
Q9. What kind of personality will my brand have?
Q10. Any specific colours you want us to use? Any particular colours you like us to avoid?

Briefing about Business
Our detailed


Business Brand Strategy
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We conduct R & D for analyzing data on a brand's performance, customer demographics, market trends, and other relevant information because the brand strategy starts with a comprehensive understanding of its current standing in the market, conducting a SWOT analysis which gives a thorough knowledge of the company's strengths, weaknesses, opportunities, and threats.

Strategic Development

Our creative team conducts thorough research to establish a core philosophy that aligns with the market. This core philosophy guides the strategic development of the brand design, which is flexible and can adapt to shifting market trends. Through our efforts, we aim to help you build a strong brand identity characterized by consistency in its communication and visual elements. This consistency helps create an easily recognizable, memorable, and consistent brand image, ultimately leading to a loyal customer base.

Visual Audit

A visual brand audit is a process in which we review and assesses your brand elements, such as logo, colour scheme, typography, imagery, and other visual elements that make up your company's branding. The brand's visual appearance is an essential aspect of the audit as it can significantly impact how the market perceives the brand. Creating a visually unique brand leaves a lasting impression on consumers and differentiates the company from its competitors.

Business Design

Our creative concepts get embedded in the headline, tagline, and key visuals. While curating, the team ensures that the concepts are unique, memorable, relevant, and unifying. After shrugging the tested approaches, we bring a unifying theme across all communication channels and campaign messages that motivate customers to act.

Product Launching


Pre-Production Check
Final Sign-Off
Files Delivery

Quality Assurance

Reputation is what matters a lot to us. The design and account management team works together to ensure our creative solutions. Ours tried and tested approaches will bring you every service at high standards.

Every detail is vital in brand design strategy, so our attention to detail produces the best output.


Our commitment to your satisfaction means working with us is risk-free. We aim to exceed your expectations with every project but understand that achieving complete satisfaction may require revisions. We offer unlimited revisions until you are delighted with the final product.

Our Turnaround Times

We pride ourselves on being a creative team but also understand the importance of timely delivery. DesignerPeople flexibility and skill allow us to efficiently handle urgent projects and provide a quick turnaround when needed. We strive to establish strong trust with our clients by meeting our promised lead time and delivering high-quality work.

Better brands start with meaningful conversations


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